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Are ebooks sustainable?
Actually, this isn't an environmental story - it's about a sustainable business model - but I thought interesting. My conclusion is that a physical book still offers the best of all worlds! Read on.......
inviato da: Martyn Eustace 11/5/2012
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Two Sides welcomes two new members: PaperSpecs and Grasso Graphics
inviato da: Phil Riebel 10/5/2012
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Invitation to Join Two Sides for 2012-2013
Two Sides is currently inviting companies in the Graphic Communication Value Chain to join us as Commercial Members or Allied Organizations for 2012-2013. Please see the attached letter and contact us if you have any questions.
inviato da: Phil Riebel 7/5/2012
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Senate Postal Reform Bill Passed
inviato da: Joan MacKenzie 5/5/2012
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Are e-Readers Really Green?
inviato da: Joan MacKenzie 4/5/2012
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Why Trees Matter
TREES are on the front lines of our changing climate. And when the oldest trees in the world suddenly start dying, it’s time to pay attention.
inviato da: Joan MacKenzie 2/5/2012
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Two Sides launches in Australia
Two Sides extends its influence after successful Australia launch
inviato da: Vince Collins 2/5/2012
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EcoPrint Berlin - Update
Eco Leadership Panel at Drupa. Book now!
inviato da: Vince Collins 1/5/2012
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Paper And The Sustainability Issue
Paper companies are on the warpath. Paper makers and their allies are maintaining a major offensive to educate corporate brands and consumers on what they feel is a general misperception on paper’s impact on the environment, especially when compared...
inviato da: Joan MacKenzie 29/4/2012
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Do E-Books Make It Harder to Remember What You Just Read?
Digital books are lighter and more convenient to tote around than paper books, but there may be advantages to old technology.
inviato da: Joan MacKenzie 29/4/2012
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AF&PA Announces Record-High 2011 Paper Recovery Rate
The American Forest & Paper Association (AF&PA) today announced the 2011 recovery rate of paper consumed in the U.S., and winners of the 2012 Paper Recycling Awards
inviato da: Joan MacKenzie 29/4/2012
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Paper2012 event opens with talk of sustainability, recycling and the digital future
Paper2012 event recently held in New York City.
inviato da: Joan MacKenzie 28/4/2012
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Consumers Still Purchasing, But May Not be “Buying” Companies’ Environmental Claims
Most Americans Don’t Believe Companies Are Addressing All Environmental Impacts
inviato da: Joan MacKenzie 28/4/2012
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Paper Discovery Center in Appleton, Wisconsin, connecting industry and community
Facility passing on the paper tradition
inviato da: Joan MacKenzie 28/4/2012
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Sappi Fine Paper North America's eQ Journal 004: Taking the Guilt Out of Paper Sets the Facts Straight
This edition of eQ Journal presents how sustainable forestry protects air and water quality, supports biodiversity of plants and wildlife and results in healthier forests.
inviato da: Joan MacKenzie 28/4/2012
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Taking Ethics to the Cloud
Just a decade ago, it would have been hard for all but the most tech-savvy to imagine the extent of cloud computing today . . . We believe cloud computing has the same potential to create profound new sustainability and ethical dilemmas. Addressing these dilemmas calls for an update on how we think about corporate responsibility.
inviato da: Joan MacKenzie 28/4/2012
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Why Print Marketing Still Works with Uncle Sam
Print is far from being dead, according to a survey of 3,700 senior federal employees conducted by Market Connections, a market research firm.
inviato da: Joan MacKenzie 28/4/2012
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Two Sides reaches out with buyer survey
Two Sides and Print Power are encouraging every company in the industry to forward a survey on print use to all their contacts in a bid to reinforce the positive message about print media.
inviato da: Joan MacKenzie 28/4/2012
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Study: 74% of Internet users read local newspaper content
How do you read the newspaper?
inviato da: Joan MacKenzie 28/4/2012
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College Faculty Continue their Love Affair with Print Textbooks, Says New BISG Study
Research finds overwhelming percentage of faculty feel students need texts to succeed... and they prefer them in print.
inviato da: Joan MacKenzie 28/4/2012
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Preschoolers’ Reading Skills Benefit from One Minor Change by Teachers
How you read to your children may play an important role in their learning.
inviato da: Joan MacKenzie 28/4/2012
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Your opportunity to contribute to this important survey
Two Sides, Print Power and VTT are carrying out a study on how consumers from 15 countries, including the United States and Australia, perceive print advertising. The objective of the study is to better understand the role that print now plays in our everyday lives.
inviato da: Phil Riebel 27/4/2012
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Check out PrintCity Alliance in Hall 6 at drupa
PrintCity is a Strategic Alliance that connects worldwide expertise from independent companies in the graphic arts industry.
inviato da: Vince Collins 26/4/2012
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Eight Articles to Defend Paper Rights
Paper is a sustainable, efficient, powerful and unique means of communication. Lecta has chosen to defend its rights.
inviato da: Vince Collins 26/4/2012
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Two Sides US team up with What They Think? Website
Two Sides US continue to educate and inform consumers.
inviato da: Vince Collins 26/4/2012
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WhatTheyThink Announces the Winners of the Fourth Annual Environmental Innovation Awards
Press release from the issuing company
inviato da: Joan MacKenzie 26/4/2012
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Advanced Image Direct Joins Two Sides
Advanced Image Direct is the premier West Coast production environment for many Fortune 500 companies across the United States.
inviato da: Phil Riebel 25/4/2012
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Upcoming: Free Webinar on April 26th
Christine Burow BSc MBA, of Marketing Strategy and Sustainability Consulting, and Team Member of Leapfrog Sustainability Inc. (www.leapfroghub.com) will be giving a free webinar on LCA and EPD on April 26 with Industry Intelligence as part of their i2live webinar series.
If you would like to join, please follow this link to sign up:
http://www.i2live.net/life-cycle-assessment-lca-and-environmental-product-declarations-epd-benefits-and-challenges/
inviato da: Joan MacKenzie 20/4/2012
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Study: Clear environmental claims critical to consumer acceptance
New research on shoppers’ buy-in of environmentally friendly packaging shows consumer willingness, but strong confusion over claims.
inviato da: Joan MacKenzie 20/4/2012
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Two Sides and Print Power announce European survey on print advertising
Your opportunity to contribute to this important survey
inviato da: Vince Collins 17/4/2012
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Two Sides is officially launching in Australia
Print and paper campaign Two Sides is officially launching in Australia. In the lead-up to the official launch GEON Group Chief Executive Graham Morgan interviews Two Sides Director Martyn Eustace for ProPrint magazine.
inviato da: Joe Kowalewski 12/4/2012
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Forest Owners Again Tell EPA - Biomass Carbon Accounting Must be Practical
The National Alliance of Forest Owners (NAFO) continues to urge the U.S. Environmental Protection Agency’s (EPA) Biogenic Carbon Emissions Panel to provide recommendations to the EPA that are scientifically sound, practical and reflect the carbon benefits of wood biomass energy.
inviato da: Phil Riebel 11/4/2012
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HP Lightweight Paper Targets 22% Raw Material Reduction
HP Paper Thin will weigh 60 grams per square meter, 15 grams lighter than everyday paper, Business Green reports, resulting in a 22 percent reduction in raw material use.
inviato da: Phil Riebel 10/4/2012
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McDonald's Tests Paper Coffee Cups
Burger giant trying out double-walled paper cups
inviato da: Phil Riebel 10/4/2012
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Don’t Give Up the Print!
Next time you’re having a conversation with a client about the value of continuing to use print in their media mix, you might want to throw in some data from Harris Interactive.
inviato da: Phil Riebel 10/4/2012
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SCA, K-C, IP on World's Most Ethical Companies List
Ethisphere recognizes companies that go beyond the ordinary and demonstrate that business ethics are decisive for a company's brand and profitability.
inviato da: Phil Riebel 10/4/2012
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Coupons #2 Most Read Newspaper Section
A recently released study by The Media Audit, a multimedia, qualitative audience survey conducted in 80+ local U.S. markets, reveals the Sunday newspaper ad inserts remain a sought out feature with consumers.
inviato da: Joan MacKenzie 5/4/2012
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Globe weekend readership jumps 15.6 per cent
Newspaper revamps look, drives readership numbers up.
inviato da: Joan MacKenzie 5/4/2012
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Patients directed to online tools don't necessarily use them
A study finds that health information on the Web is read less often than the same material on paper.
inviato da: Joan MacKenzie 5/4/2012
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19 Paper Giants Disclose Their Ecological Footprint
WWF is set to launch its second WWF Environmental Paper Company Index, rating 19 paper producers.
inviato da: Joan MacKenzie 5/4/2012
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Best Practices in Communicating about Sustainability
Laura M. Thompson, PhD, Director of Sustainable Development at Sappi Fine Paper North America, offers some guidelines when it comes to talking about sustainability.
inviato da: Joan MacKenzie 5/4/2012
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Hard copy vs. soft copy: Is digital storage greener than traditional media?
For some time, the general consensus has been that digital storage of information is more sustainable and produces less carbon than a hard copy, in the form of paper, CD’s and tape. How true is this when taking the full life cycle of a document or piece of media into account?
inviato da: Joan MacKenzie 3/4/2012
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10 Things E-Books Won't Tell You
Don't dismantle those bookshelves just yet. We reveal why e-reading is still far from perfect.
inviato da: Joan MacKenzie 3/4/2012
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UK paper recycling rate reaches 78.7% in 2011
The UK paper recycling rate has increased by nearly 5% on the previous year, according to figures released by the Confederation of Paper Industries (CPI).
inviato da: Vince Collins 2/4/2012
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Are E-Book Sales Reaching a Plateau?
Leading industry blog, Dead Tree Edition, highlights current trends in E-Book sales.
inviato da: Vince Collins 2/4/2012
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On the Environmental Cost of Paper vs. Other Media
Over the past year or so, the print communication industry has been under pressure (i.e., attack) to address its carbon footprint. Some who are not particularly well informed (but may otherwise be well-meaning) and others who absolutely haven't a clue and couldn't care less, have been decrying print-based communication, and particularly printed advertising, as an environmental pariah, and they've called on government to limit businesses' free commercial speech.
inviato da: Joan MacKenzie 1/4/2012
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Trees for Tomorrow trip Teaches Lessons
Scholarships provided by the Domtar Paper Co. allowed 25 students from D.C. Everest Middle School to experience the best of the Northwoods at the Trees For Tomorrow Learning Center in Eagle River.
inviato da: Joan MacKenzie 1/4/2012
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4 Tips for Following FTC Guides on Green Claims
The Federal Trade Commission (FTC) is taking a closer look at marketers’ “green claims.”
inviato da: Joan MacKenzie 1/4/2012
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The View From the Tree: 34 Tricks Print Mags Can Do That Apps Can’t
So, which are better, printed magazines or electronic editions? The answer is the same as Ron Paul's reply to the infamous boxers-or-briefs question: "Depends."
inviato da: Joan MacKenzie 1/4/2012
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Senior Execs Prefer Reading Periodicals in Print
Senior executives are more likely to prefer reading a range of publications in their printed formats rather than digitally.
inviato da: Joan MacKenzie 1/4/2012
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Domtar Leveraging ‘Mad Men’ Premiere to Promote the Benefits of Reading on Paper
Domtar Corp. announced that with Newsweek planning a retro edition to promote the new season of “Mad Men,” Domtar will run a 1960s-style ad with the message that, while we live in a more digital age, people still read faster on paper.
inviato da: Joan MacKenzie 1/4/2012
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Major new website to assist with climate change adaptation in Europe
European Environment Agency announces launch of new website which provides information on climate exchange adaptation in Europe.
inviato da: Vince Collins 27/3/2012
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Major new website to assist with climate change adaptation in Europe
European Environment Agency announces launch of new website which provides information on climate exchange adaptation in Europe.
inviato da: Vince Collins 27/3/2012
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Major new website to assist with climate change adaptation in Europe
European Environment Agency announces launch of new website which provides information on climate exchange adaptation in Europe.
inviato da: Vince Collins 27/3/2012
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After carbon and water, the drive is on to reduce the world's plastic footprint
This article by Ben Schiller, which appears in The Guardian, illustrates how The Plastic Disclosure Project encourages companies to reduce how much plastic they use and lower their environmental impact
inviato da: Vince Collins 27/3/2012
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Do E-Books Make It Harder to Remember What You Just Read?
Maia Szalavitz has published an interesting article in Time. She asserts that digital books are lighter and more convenient to tote around than paper books, but there may be advantages to old technology.
inviato da: Vince Collins 23/3/2012
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Do E-Books Make It Harder to Remember What You Just Read?
Maia Szalavitz has published an interesting article in Time. She asserts that digital books are lighter and more convenient to tote around than paper books, but there may be advantages to old technology.
inviato da: Vince Collins 23/3/2012
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Domtar uses ‘Mad Men’ season premiere to promote the benefits of reading on paper
Advertisement from Domtar's award-winning PAPERbecause campaign runs in 19 March edition of Newsweek
inviato da: Vince Collins 21/3/2012
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Mondi celebrates green focus with online campaign
As reported by Rod Fletcher of Print Monthly, paper manufacturer Mondi has launched an online campaign as part of its celebrations to mark World Forest Day and World Water Day—respectively held on March 21st and 22nd.
inviato da: Vince Collins 20/3/2012
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Sixteen Allied Organizations Join Two Sides to Help Promote the Sustainability of Paper and Print
Two Sides U.S. forms alliances with several organizations to increase its network and reach
inviato da: Phil Riebel 19/3/2012
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Sustainable Consumption; Focus of European Consumer Day
The 14th edition of the European Consumer Day, organised together with the Danish Consumer Council, will be held in Copenhagen, in the premises of the European Environment Agency, on Thursday 15 March 2012 and will focus on sustainable consumption.
inviato da: Martyn Eustace 18/3/2012
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Print Media in Times of Change
CEPI together with 9 other associations has just published a brochure entitled Print Media in Times of Change. Together with publishers, printers, direct marketing and envelope producers, the Print Media Group addresses issues related to smart, sustainable and inclusive growth.
inviato da: Daniela Haiduc 16/3/2012
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Greenpeace and APP. Maybe someday they'll even be friends!
The long-running battle between Greenpeace and Asia Pulp & Paper (APP), a giant Indonesian paper company, is heating up again. But this time, there’s a new wrinkle: The two sides are being surprisingly nice to each other – at least for now.
As reported by Shibani Mahtani in the South East Asia version of the Wall Street Journal, March 5, 2012
inviato da: Martyn Eustace 14/3/2012
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Heidelberg UK signs up to Two Sides
Leading printing industry machinery manufacturer Heidelberg UK joins the Two Sides campaign.
inviato da: Vince Collins 14/3/2012
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How to Deal with Misleading Environmental Claims Related to Print and Paper
A webinar hosted by Tappi and presented by Phil Riebel, President and COO of Two Sides U.S.
inviato da: Joan MacKenzie 13/3/2012
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The Big Debate
RISI recently held the Big Debate, Sustainability in the Paper Industry, which turned out to be a very lively discussion
inviato da: Joan MacKenzie 13/3/2012
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Recovered Paper Quality: Will It Get Any Better?
inviato da: Joan MacKenzie 13/3/2012
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Wot r u doin 2nite: laziness or creativity?
Traditional reading material exposes people to variety and creativity in the language. It helps develop skills that allow the interpretation of new and original words. This is not found in colloquial text speak, which actually constrains the use of English and caused the students to reject many words on the checklist.
inviato da: Joan MacKenzie 13/3/2012
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Texting, Twitter contributing to students’ poor grammar skills, profs say
Little or no grammar teaching, cell phone texting, social networking sites such as Facebook and Twitter, are all being blamed for an increasingly unacceptable number of post-secondary students who can't write.
inviato da: Joan MacKenzie 13/3/2012
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A Comparison of the FSC and SFI Forest Certification Standards
A webinar hosted by TAPPI and featuring Katie Fernholz, Executive Director with Dovetail Partners.
inviato da: Joan MacKenzie 11/3/2012
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Logging of primary rainforests not ecologically sustainable, argue scientists
inviato da: Joan MacKenzie 11/3/2012
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xpedx Exceeds 2011 Sustainability Goals; Sets New Goals for 2012
A leading business-to-business distributor of packaging, facility and printing supplies and equipment in North America, xpedx's environmental platform focuses on continuous improvement in the areas of sustainable leadership and operations as well as making, and helping its customers make, sustainable product choices.
inviato da: Joan MacKenzie 11/3/2012
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Alma Media surveys the environmental impacts of printed newspaper and online media
Finnish study finds printed newspapers more ecological news media than online service due to production costs, says cost of device produced to read online content more than paper production, printing
inviato da: Joan MacKenzie 11/3/2012
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Green Mill Index helps Propapier become forerunners in sustainability
inviato da: Joan MacKenzie 11/3/2012
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Study Finds Significant Number of Consumers Who Have Switched to Electronic Billing and Payments Still Receive Paper Statements
Study Shows Trend, Known as “Double Dipping,” Exists Primarily Among Young and Technology-Savvy Consumers Study Also Reveals Targeted Outreach Efforts by Financial Institutions and Billers Can Encourage Adoption of Completely Paperless Behaviors.
inviato da: Joan MacKenzie 11/3/2012
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To Print or not to Print, Is that the Question?
inviato da: Joan MacKenzie 11/3/2012
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Hard copy vs. soft copy: Is digital storage greener than traditional media?
Reproduced from Climate Action, 2 March 2012, by Alan Bouquet.
"The problem it seems does not lie with the type of media being used, but the sustainability of the processes behind it. An email sent using a low energy highly efficient server will be considerably greener than one on an inefficient server. On the other hand, this applies to physical media as well; paper produced from a sustainably sourced forest, disposed of or recycled mindfully can be carbon neutral or better."
inviato da: Martyn Eustace 8/3/2012
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Hard copy vs. soft copy: Is digital storage greener than traditional media?
Reproduced from Climate Action, 2 March 2012, by Alan Bouquet.
"The problem it seems does not lie with the type of media being used, but the sustainability of the processes behind it. An email sent using a low energy highly efficient server will be considerably greener than one on an inefficient server. On the other hand, this applies to physical media as well; paper produced from a sustainably sourced forest, disposed of or recycled mindfully can be carbon neutral or better."
inviato da: Martyn Eustace 8/3/2012
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Sustainable Supply Chain Data Book
Compiled by Environmental Leader and UPS, this useful presentation describes the global supply chain with trends and outlooks
inviato da: Martyn Eustace 8/3/2012
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CEPI publishes their Sustainability Report for 2011
In the 5th Sustainability Report from CEPI, the progress and ambitious targets for the industry, building on a platform of steady achievement, are set out for all to see.
inviato da: Martyn Eustace 8/3/2012
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GAA Environmental Workshop - June 19-21 in Washington D.C.
This year's GAA Environmental Workshop’s theme is “Sustainability of Print…Forests, Paper & Beyond”, and will be held at the L'Enfant Plaza Hotel in Washington, DC on June 19-21.
inviato da: Phil Riebel 8/3/2012
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GI Direct joins Two Sides
Leading sales and marketing communications provider GI Direct joins the Two Sides campaign.
inviato da: Vince Collins 3/3/2012
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New Finnish study finds that printed newspapers may have lower carbon impact per reader hour than online versions
In this study, conducted by VTT and CESC, KTH, on behalf of Finnish publisher Alma Media, researchers found that reading printed versions of three Alma Media newspapers may result in half the climate change impact of reading on line versions.
inviato da: Martyn Eustace 2/3/2012
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European Commission under fire for cost of IT services
The debate continues over whether Print Media or digital is more environmentally friendly. The fact is that both have an impact.
One example of digital excess has recently been highlighted in an exchange in the European Parliament.
inviato da: Martyn Eustace 29/2/2012
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Power of print: Marketing expert says businesses should not abandon the basics
As an experienced observer of small-business innovations and marketing trends, author and consultant Jane Applegate has positioned herself as an industry leader by helping companies develop effective communication strategies. And while acknowledging the impact and importance of social media advances in the new millennium, Applegate also supports a diversified advertising portfolio for small and midsize companies and advocates a mix of traditional and emerging branding techniques.
inviato da: Joan MacKenzie 26/2/2012
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31 Percent of Delivered Digital Ads Not Seen By Consumers
In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers.
inviato da: Joan MacKenzie 26/2/2012
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QR Codes Generate Catalog of Success
“We get to build all these really cool features and benefits into a product, and we need to communicate those, and QR codes help us do that,” says Jeff Rohling, Brookstone’s vice president, general manager direct channel. “Our online business is partially driven by catalogs, and QR codes provide quick access to additional product information and videos.”
inviato da: Joan MacKenzie 26/2/2012
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Marketers using print to inspire digital interest
Seventy per cent of marketers are using printed materials to direct audiences to digital content, according to a research study by Charterhouse. However, many are using relatively simple technique and 23 per cent admit their digital and print strategies are not closely aligned.
inviato da: Joan MacKenzie 26/2/2012
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Trying On Shades of Brown to Scream Green
When consumers see brown they think green, say companies that sell products like paper towels, napkins and diapers. Brown napkins, paper towels, coffee filters and even diapers are increasing in popularity as companies play up an image that brown means less chemicals.
inviato da: Joan MacKenzie 25/2/2012
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New Online Guide for "Green Paper" Purchasing
WWF launches today new online guidance for responsible paper buyers. The site checkyourpaper.panda.org/paperbuyingtips has been developed for purchasers of paper who want to get an overview of what they can do to help protect forest biodiversity, the natural environment and human rights.
inviato da: Joan MacKenzie 25/2/2012
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Announcing the Fourth Annual WhatTheyThink Environmental Innovation Awards
WhatTheyThink is opening the applications for the Fourth Annual Environmental Innovation Awards, presented in partnership with Unisource Worldwide, Inc. and Unisource’s respect™ Printers’ Program.
inviato da: Joan MacKenzie 25/2/2012
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UL Environment 880 Standard Recognizes Forest Certification
Underwriters Laboratory (UL) Environment recognizes both PEFC-endorsed standards, such as SFI, and FSC standards when addressing the need for manufacturing organizations to have an Environmentally Preferable Purchasing (EPP) program.
inviato da: Joan MacKenzie 25/2/2012
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Environmental Logos and Certifications for Paper - Part 2 of 2
This article is Part 2 of a two-part series. It offers more examples of self-declarations, specific to the paper industry, and information on certifications
inviato da: Joan MacKenzie 25/2/2012
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Understanding Eco-logos: Certifications vs. Self-Declarations – Part 1 of 2
This article is Part I of a two-part series by Laura M. Thompson, Ph.D., director of sustainable development at Sappi Fine Papers North America, and explains paper-related eco-logos.
inviato da: Joan MacKenzie 25/2/2012
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Say Hello to Two Sides US
Margie Dana from Print Buyers International introduces her network to Two Sides U.S. - the repository to visit and access all of the information available on the sustainability of print and paper.
inviato da: Joan MacKenzie 25/2/2012
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WWF Environmental Paper Award 2012 Open for Submissions
WWF, the world´s largest conservation organization, is calling worldwide for submissions to the WWF Environmental Paper Award 2012.
inviato da: Joan MacKenzie 25/2/2012
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Timber Sector Performs Well in Sustainability Report
Timber and forest products companies are once more among the top performers in terms of minimizing the risk of their activities causing deforestation, according to the latest report from the Forest Footprint Disclosure initiative (FFD).
inviato da: Joan MacKenzie 25/2/2012
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How Green Is Your Media—Finland Edition
A study recently conducted in Finland by publisher Alma Media was recently conducted to determine the life-cycle environmental impacts of three of its newspapers and their respective online services.
inviato da: Joan MacKenzie 25/2/2012
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This Year's Killer App — Pen and Paper
There's something big that the smartphone, try as it might, has not been able to stare down into oblivion: pen and paper.
inviato da: Joan MacKenzie 25/2/2012
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Rethinking the Nature of Waste: Boise’s Project UP™
Project UP™ – an opportunity to transform distressed urban spaces into healthy, livable green spaces, perfect for relaxation, reflection and rejuvenation.
inviato da: Joan MacKenzie 25/2/2012
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Report: 90% of consumers worry about online privacy
Ninety percent of U.S. adults worry about online privacy, while 41% do not trust most companies with their personal data, according to a Feb. 13 survey from TRUSTe. The report, the Consumer Confidence Edition, is the first installment of a quarterly index from the privacy management company.
inviato da: Joan MacKenzie 25/2/2012
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Consumers: Traditional Ad Channels More Engaging
According to a 2012 BrandSpark International/Better Homes and Gardens study, traditional advertising channels outperform digital channels in engaging American consumers. Data from the “2012 American Shopper Study” shows Americans engaged in a variety of traditional media are more likely to take note of ads than those engaged in digital media channels.
inviato da: Joan MacKenzie 25/2/2012
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Is Print Dead?
What’s it take to build a valuable and profitable Integrated Media Platform in the B-to-B Industry? More effort than you think.
inviato da: Joan MacKenzie 25/2/2012
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Three cheers for print at Publishing Expo!
Martyn Eustace, Director of Two Sides, puts the case for print at Publishing Expo.
inviato da: Vince Collins 22/2/2012
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Message on the environment gets through at the RISI European Pulp and Paper Outlook Conference
Director of Two Sides, Martyn Eustace to speak at RISI Conference
inviato da: Vince Collins 22/2/2012
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Free TAPPI Webinar (Feb. 27, 11 am EST): How to deal with misleading environmental claims related to print and paper
TAPPI will be hosting a free webinar on this topic facilitated by Phil Riebel, President and COO of Two Sides U.S., Inc. You must register to attend.
inviato da: Phil Riebel 17/2/2012
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Environment high on the agenda at FESPA 2012
Martyn Eustace, Director of Two Sides, to speak at FESPA Digital in Barcelona. Full details of the forthcoming show, as reported by Jon Severs of PrintWeek.
inviato da: Vince Collins 15/2/2012
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Sustainability challenges of Guardian's digital expansion
This article, written by Christopher Hodgson and Jo Confino, appeared on The Guardian's website on 9 February.
How the Guardian is building partnerships and collaborations to start the complex task of understanding and reducing its digital footprint
inviato da: Vince Collins 10/2/2012
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Environmental Logos and Certifications for Paper
This article was written by Laura Thompson, Director of Sustainable Development at Sappi Fine Paper North America.It originally appeared on the Environmental Leader website. This article is Part 2 of a two-part series.
inviato da: Vince Collins 9/2/2012
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Understanding eco-logos: Certification v Self Declaration
This article was written by Laura Thompson, Director of Sustainable Development at Sappi Fine Paper North America.It originally appeared on the Environmental Leader website. This article is Part I of a two-part series. The second article will offer more examples of self-declarations, specific to the paper industry, and information on certifications.
inviato da: Vince Collins 9/2/2012
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Does Kraft initiative point to the future for packaging and promotional print?
Leslie Guevarra's article, which appears on GreenBiz.com, highlights Kraft's war on waste.
inviato da: Vince Collins 9/2/2012
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TNT Post UK joins Two Sides
Leading postal operator TNT Post UK has joined the Two Sides campaign
inviato da: Vince Collins 6/2/2012
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Jonathan Franzen: e-books are damaging society
Anita Singh's article in The Telegraph reports on the fact that Jonathan Franzen has launched a passionate defence of the printed book, warning that our desire for the instant gratification of e-books is damaging for society.
inviato da: Vince Collins 6/2/2012
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Free Webinar - Introduction to Green-e Re:print and Printing with Renewable Energy
Join us for a free webinar introducing Green-e re:print and be part of the next big movement in sustainable printing
inviato da: Joan MacKenzie 2/2/2012
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For Their Children, Many E-Book Fans Insist on Paper
Print books may be under siege from the rise of e-books, but they have a tenacious hold on a particular group: children and toddlers. Their parents are insisting this next generation of readers spend their early years with old-fashioned books
inviato da: Joan MacKenzie 1/2/2012
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World Wildlife Fund Roars as the King of the Direct Marketing Jungle
WWF relies heavily on direct mail for membership base
inviato da: Joan MacKenzie 1/2/2012
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Sappi Fine Paper North America Launches 2011 Sustainability Report
First Regional Report Details News Goals to Drive Further Improvements
inviato da: Joan MacKenzie 1/2/2012
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Print Book Sales on the Rise Since Thanksgiving, But Trail 2010
Book sales of print titles have been trending upward every week since the start of the holiday shopping season.
inviato da: Joan MacKenzie 1/2/2012
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Appleton Coated: Achieves Green Master award
Appleton Coated earns elite designation
inviato da: Joan MacKenzie 1/2/2012
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Will we ever go paper-less?
Since electronic devices play such a big part in our daily lives, we wanted to know how many of you think the U.S. will one day be paper-less. Here’s what our polling found: Most of us think it’ll never happen.
inviato da: Joan MacKenzie 1/2/2012
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Verizon Abandons $2 'Convenience Fee' After Consumer Backlash
Verizon backtracks on introducing $2 fee
inviato da: Joan MacKenzie 1/2/2012
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Marketers Eye USPS' Struggles With Caution
The embattled U.S. Postal Service (USPS) faces a host of new challenges, several of which threaten to directly impact marketers. However, many who rely on direct mail say that in spite of the tumult, they'll wait and see how things pan out before altering marketing strategy.
inviato da: Joan MacKenzie 31/1/2012
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Magazine Apps Still Hampered By Malfunctions and Bugs
Will the glitches ever go away?
inviato da: Joan MacKenzie 31/1/2012
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Forbidden Fibers
Recent TwoSides News article ‘RiskFree? Paper and the Lacey Act’
inviato da: Joan MacKenzie 31/1/2012
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Sprint Raises the Bar on Sustainable Design Through New Product and Packaging Standards
UL Environment Certification, Improved Reparability and Greener Packaging Criteria Coming to Sprint in 2012
inviato da: Joan MacKenzie 31/1/2012
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Most Consumers Still Don’t Talk About Brands on Social Sites
A new study shows consumers occasionally post about brands on Facebook and Twitter, but offline and non-social online methods keep them informed
inviato da: Joan MacKenzie 31/1/2012
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ArborGen Donates Lab and Science Equipment to Teachers’ Supply Closet
ArborGen partners with local non-profit organization and encourages other area businesses to follow
inviato da: Joan MacKenzie 31/1/2012
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House Beautiful Launches Integrated Marketing Campaign Using Digimarc Technology
Glidden Paint first sponsor on board for integrated mobile campaign treatment.
inviato da: Joan MacKenzie 31/1/2012
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Book Publishers Create More Lavish Book Covers to Combat E-Reader Popularity
In an article by Julie Bosman in the New York Times titled “Publishers Guild Books With ‘Special Effects’ to Compete With E-books,” Bosman wrote “If e-books are about ease and expedience, the publishers reason, then print books need to be about physical beauty and the pleasures of owning, not just reading.”
inviato da: Joan MacKenzie 31/1/2012
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Two Sides website passes 50,000 visitor mark. Social media links drive new traffic.
Two Sides website continues to grow traffic
inviato da: Vince Collins 31/1/2012
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Domtar Debuts Online Video Campaign
Domtar’s “Paper Because” campaign launches “Really, Really Short Films”
inviato da: Joan MacKenzie 31/1/2012
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One Consumer’s Awareness of Sustainable Print
PSDA Blog on Certification Logos on products and Consumers’ impressions
inviato da: Joan MacKenzie 31/1/2012
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Accessibility Driving Demand for Content According to Deloitte's
Deloitte's State of the Media Democracy (sixth edition) survey assesses media consumption preferences of nearly 2,000 consumers, ages 14 to 75 years old in the United States
inviato da: Joan MacKenzie 31/1/2012
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Appleton Coated offers proof to “Feel Good” about choosing Utopia coated papers
Appleton Coated offers proof to “Feel Good” about choosing Utopia coated papers
inviato da: Joan MacKenzie 31/1/2012
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China promotes recycled paper and a reduction in paper consumption
Details of China's new five-year plan for the paper industry as revealed on website CRIENGLISH.com,
inviato da: Vince Collins 31/1/2012
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Google adapts redundant paper mill site as a new data centre
This article, written by Cade Metz Editor of Wired Enterprise and published on their website, illustrates an innovative project by Google.
inviato da: Vince Collins 31/1/2012
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Verso Paper Corp. Completes $45 Million Renewable Energy Project at Mill in Quinnesec, Michigan
Verso Paper Corp. today announced that the company has completed a $45 million renewable energy project at its pulp and paper mill in Quinnesec, Michigan.
inviato da: Joan MacKenzie 30/1/2012
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Don’t Forget Print in the Rush to Digital
An increasing number of advertising dollars are moving to online media, and some organizations have decided to go all-digital. Although this is the trendy route, it may not be the best for business.
inviato da: Joan MacKenzie 30/1/2012
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TAPPI has Scholarships to Offer for the 2012-2013 School Year
TAPPI has scholarships to offer. You have a chance to apply for some green (funds to pay tuition, etc.) to fund a satisfying green career. The scholarships are available for graduate and undergraduate students with an interest in the pulp, paper, converting, and packaging industries.
inviato da: Joan MacKenzie 30/1/2012
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Printed Word Still More Trustworthy than Email, Survey Says
Printed correspondence still has a place because the general public still doesn't trust emails, according to research carried out by Pitney Bowes.
inviato da: Joan MacKenzie 30/1/2012
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Triggered direct mail adds to marketing choices
Marketing automation is often characterized by triggered responses such as an automatic email sent as a result of a Web interaction, download or request for information. Now there's a new wrinkle in the trigger department: direct mail.
inviato da: Joan MacKenzie 29/1/2012
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31 Percent of Delivered Digital Ads Not Seen By Consumers
New comScore study defines fault in digital ad consumption model.
inviato da: Joan MacKenzie 29/1/2012
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New online Guide for
NGO WWF launches its new guide "6 steps to responsible purchasing"
inviato da: Vince Collins 27/1/2012
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Will a US shift to brown result in a greener Europe?
Wall Street Journal Business article by Sarah Nassauer highlights an interesting trend in US household paper products. Will it catch on in Europe?
inviato da: Vince Collins 25/1/2012
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Envelope Manufacturers Association Joins Two Sides
A recent press release from EMA as one of the many Allied Organizations to join Two Sides over the past months.
inviato da: Phil Riebel 24/1/2012
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APP China commits to lead efforts in advancing Chinese paper industry’s sustainable development
RISI reports on Asia Pulp & Paper (APP) and seventy-six other enterprises jointly signed an initiative put forward by the China Paper Association at the 2nd Annual Forum on the Chinese Paper Industry's Green Development.
inviato da: Vince Collins 24/1/2012
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Don’t write off print just yet
As this article, writtern by Mark Jones and published in The Times, shows the case for print as part of the marketing mix is still very strong.
inviato da: Vince Collins 24/1/2012
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Two Sides Launches US Website
As this feature in US website Print Media Centr illustrates Two Sides has succesfully launched the campaign in the United States and Canada.
inviato da: Vince Collins 24/1/2012
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EU new rules add to the ‘paper versus electronic’ debate
The environmental benefits of electronic devices versus print media are coming under increasing scrutiny. Recent European Parliament legislation is focussing on the issue.
inviato da: Vince Collins 20/1/2012
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Employees could save UK organisations £500m and two million tonnes of CO2
Carbon Trust has launched a new, online office tool called Carbon Trust Empower™ to help organisations save money and reduce their carbon emissions
inviato da: Vince Collins 17/1/2012
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Research Shows Americans Still Prefer Print and Paper Communications, but Misconceptions about Environmental Sustainability Remain
If you prefer to read from paper instead of an electronic screen, you’re not alone.
inviato da: Phil Riebel 13/1/2012
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US Consumers' Environmental Perceptions of Print & Paper - Summary of Results
View the presentation summarizing the results of the Two Sides survey on the environmental perceptions of print and paper in the US.
inviato da: Phil Riebel 13/1/2012
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Press Release: Two Sides Launches U.S. Website
Factual Information from Respected Sources Dispels Myths about the Sustainability of Print and Paper
inviato da: Phil Riebel 11/1/2012
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Two Sides Blog: Does your livelihood depend on a sustainable print and paper sector?
An introduction to the new Two Sides U.S. initiative and the wealth of resources on the new U.S. website.
inviato da: Phil Riebel 11/1/2012
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Use Paper, Save the Planet
The following post is part of the course work for "Live Exchange" the foundational course on communication for The MBA Design Strategy Program at California College of the Arts.
inviato da: Joan MacKenzie 9/1/2012
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Newspapers Show Sunday Readership Increases
Sunday circulation strategies pay off as publishers grow audience through more local news coverage, shopping bargains and reader engagement
inviato da: Joan MacKenzie 9/1/2012
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Risk Free? Paper and the Lacey Act
Tests detect potentially illegal wood in paper. Here are some tips to manage risk.
inviato da: Joan MacKenzie 9/1/2012
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On the Alert for Misleading Ads
A Blog about Energy and the Environment - Kevin Tuerff’s message is clear: Companies should not be making false claims about how green their products are to gain an incremental improvement in market share. Four years ago, he dreamed up the Greenwashing Index, a host site where consumers post, rate and discuss environmental advertising. He says the site has logged 55,000 repeat visitors.
inviato da: Joan MacKenzie 9/1/2012
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Is Print Marketing Dead in Distribution?
In an increasingly digital world, companies across industries are challenged to figure out the role print marketing will play in their businesses, and how to merge those efforts with the digital world.
inviato da: Joan MacKenzie 9/1/2012
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New Leaf, SC Johnson Make the Business Case for Green Power
An ever-growing number of companies are still identifying ways of making the business case for green power, finding that sweet spot where their environmental and business goals align. For New Leaf Paper, for example, renewable energy has enabled its business to grow.
inviato da: Joan MacKenzie 9/1/2012
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Yellow Pages Industry Searches for Sustainability In The Digital Age
In order to mark America Recycles Day (Nov. 15), the Local Search Association (formerly the Yellow Pages Association) has joined forces with Keep America Beautiful (KAB), the nation's largest volunteer-based community action and education organization, to boost that commitment and further improve delivery choice options for consumers, recycling rates as well as reduce paper usage.
inviato da: Joan MacKenzie 9/1/2012
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U.S. Recovered Paper Consumption Increases Slightly in October
AF & PA Report shows a slight increase in recovered paper consumption
inviato da: Joan MacKenzie 9/1/2012
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Going Green, Big Business Hires Auditors for Proof
Big Four firms making push into 'green' auditing. Companies own up to pollution, but many skeptical. Outside audits help fend off 'green washing' claims.
inviato da: Joan MacKenzie 8/1/2012
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OK, Johnny, Now Greenwash Your Hands
Dead Tree Edition shows examples of anti-paper greenwashing at highway rest stops and reveals part of its plan to rejuvenate the paper industry.
inviato da: Joan MacKenzie 8/1/2012
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The Importance of Paper at the Vietnam Veterans Memorial
This blog by Paige Willis points out the importance of paper in delivering personal messages of remembrance at the Vietnam Veterans Memorial and other similar site.
inviato da: Joan MacKenzie 8/1/2012
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Bloomberg.com Launches Section Covering Sustainability
Bloomberg.com has launched a new “Sustainability” section to cover the topic for business executives. A post on the Bloomberg Blog defined sustainability for business as “a long-term strategy to gain a competitive advantage in innovation, efficiency, reputation and, ultimately, performance.”
inviato da: Joan MacKenzie 8/1/2012
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Best Workplace in the Americas Award Winners Announced
Printing Industries of America proudly announces the recipients of the 2011 Best Workplace in the Americas Awards. The program is designed to recognize graphic arts companies for their outstanding human relations efforts which contribute to a successful workplace.
inviato da: Joan MacKenzie 8/1/2012
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What Nobody Sees and What Ensures That Publishers Remain: Added Value
Every now and again there are stories in the media (mainly traditional media: newspapers, TV, radio) that doubt the capabilities of the publishing world coping with the shift to digital. That there is truth to be found in this subject is clear, but what stings me (and many others in the publishing world), is that almost all of these stories are poorly justified, blunt and only seem to be made to cause a stir.
inviato da: Joan MacKenzie 8/1/2012
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NNA Survey: Readers Prefer Their Community Newspapers for Local News and Information
Recent survey shows that 74 percent of people living in smaller communities prefer to read their local newspaper.
inviato da: Joan MacKenzie 8/1/2012
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23,000 Seedlings Planted in Wisconsin Under SFI Community Grant
With the help of an SFI community grant, the Hardwood Forestry Fund began the process of turning an old soybean field in Devil's Lake State Park into a forest by planting 23,000 hardwood seedlings.
inviato da: Joan MacKenzie 8/1/2012
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The Business Case for Green
As the director of publishing operations for Consumer Reports magazine, Meta Brophy has witnessed firsthand the impact of eco-friendly marketing on a business’s bottom line.
inviato da: Joan MacKenzie 8/1/2012
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Study: Fifty percent of consumers prefer direct mail to email
Fifty percent of U.S. consumers prefer direct mail to email, according to a study released by marketing services firm Epsilon on Dec. 1. The study also found that one-quarter of all U.S. consumers said they found direct mail to be “more trustworthy” than email.
inviato da: Joan MacKenzie 8/1/2012
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Avon's CSR Report Gives Its Paper, Water & Energy Use a Makeover
Today, with the release of its latest corporate responsibility report, cosmetics giant Avon opted to reveal more about its sustainability and philanthropic work than in the past. Avon is one of the largest commercial printers in North America.
inviato da: Joan MacKenzie 8/1/2012
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Domtar expands its online environmental impacts calculator - the Domtar Paper Trail
Domtar Corporation has expanded "The Paper Trail," an online tool that measures the environmental impacts of specific paper grades.
inviato da: Joan MacKenzie 8/1/2012
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Paper Making and Managed Forests
Doc never realized so much forest land is privately owned, and learned a lot by visiting the NAFO website. Of course, it’s an industry group so you have to balance the information there, but much of the data comes from third-party sources.
inviato da: Joan MacKenzie 8/1/2012
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Publishers, Paper Companies Team Up for Forest Certification Pilot Project in Maine
Five leaders team up on a 790,000 acre forest certification project in the State of Maine.
inviato da: Joan MacKenzie 8/1/2012
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Unilever Struggles to Quantify Carbon Footprint of Digital Advertising
CPG Giant Tries to 'Green' Its Marketing in Broader Sustainability Push
inviato da: Joan MacKenzie 7/1/2012
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Magazine Launches Up 23.8 Percent in 2011
Numbers up for magazine launches and down for closures in 2011
inviato da: Joan MacKenzie 7/1/2012
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How Much Water Is Used in a Paper Mill?
There is clearly an emergence of interest around measuring and disclosing water usage. There are innumerable efforts underway to measure and disclose water usage. However, there is much confusion over key metrics, the best tools available and what the “value” of water is for pulp and paper mills.
inviato da: Joan MacKenzie 7/1/2012
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For Their Children, Many E-Book Fans Insist on Paper
Print books may be under siege from the rise of e-books, but they have a tenacious hold on a particular group: children and toddlers. Their parents are insisting this next generation of readers spend their early years with old-fashioned books.
inviato da: Vince Collins 16/12/2011
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Real Books Don't Die
Real books don't die, insists Marc Shultz in the 9 December issue of Publishers' Weekly.
inviato da: Vince Collins 16/12/2011
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FESPA to expand global reach of Planet Friendly Printing
FESPA plans to make an abridged version of their widely-acclaimed Planet Friendly Printing Guide available to non-members.
inviato da: Vince Collins 16/12/2011
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Green Lobby Concerned by Chancellor's Autumn Statement
The Independent. Wednesday 30 November.
inviato da: Vince Collins 16/12/2011
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The New Story of Stuff: Can We Consume Less?
A new study finds that Britons are consuming less than they did a decade ago, with similar patterns being seen across Europe. Could this be the beginning of a trend in developed countries? Might we be reaching "peak stuff"?
By Fred Pearce
inviato da: Vince Collins 16/12/2011
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Hasbro to phase out PVC in packs by 2013
Toy giant Hasbro has announced plans to eliminate PVC from all its packaging as the latest measure in its plans to make its packs more sustainable.
inviato da: Vince Collins 9/12/2011
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Sonoco delivers rigid paper solution for packaging chemicals
In one of the most innovative projects of its kind, Sonoco has enabled a supplier of vehicle oils and fluids to replace its costly metal container with a rigid paper-based can designed and manufactured by the Consumer Packaging division of Sonoco UK.
inviato da: Vince Collins 9/12/2011
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Sappi Fine Paper North America Receives Recognition for Industry Leadership in Environmental Strategy and Promotional Campaigns
Named a Finalist for the 2011 Pulp and Paper International Awards
inviato da: Joan MacKenzie 4/12/2011
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GHG Protocol Launches Long-Awaited Value Chain, Product Standards
Benchmark Product Standards will help forge awareness and change within Industry
inviato da: Joan MacKenzie 3/12/2011
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Cards: New Apple App Allows You To Create Cards; Apple Will Print, Mail Them
Use your iPhone to send your Season’s Greetings cards and let the Postal Service deliver.
inviato da: Joan MacKenzie 3/12/2011
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Need for Efficiency Drives Printing Industry Toward Sustainability
Sustainability makes for good business
inviato da: Joan MacKenzie 3/12/2011
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Ziff Davis Enterprise to Abandon Print Next Year
Major publisher shifts its reach to mobile
inviato da: Joan MacKenzie 3/12/2011
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International Paper Announces 2020 Goals to Increase Energy Efficiency and Reduce Greenhouse Gas Emissions Globally
Goals Build on 40% Greenhouse Gas Emissions Decrease in the U.S. Achieved during the Last Decade
inviato da: Joan MacKenzie 3/12/2011
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U.S. Recovered Paper Consumption Drops in September
AF&PA Report shows significant drop in recovered paper consumption
inviato da: Joan MacKenzie 3/12/2011
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Finally, the Web at Hand
Premiere print issue of Style.com magazine to debut at newsstands
inviato da: Joan MacKenzie 3/12/2011
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Survey: Professionals Not Replacing Print With Digital? New Readex Research study finds print second most popular media.
New Readex Research study finds print second most popular media.
inviato da: Joan MacKenzie 3/12/2011
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Finally, an Electronic Paper Display I Can Crumple Up and Throw Away
The latest in E-ink technology
inviato da: Joan MacKenzie 3/12/2011
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E-book Sales Rose 116% in August
Latest numbers in E-books sales
inviato da: Joan MacKenzie 3/12/2011
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Magazine Publishers Look to Where Digital is Booming: The Book Business
Rodale, Hearst, Conde Nast join the e-book push.
inviato da: Joan MacKenzie 3/12/2011
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National Geographic Magazine Exceeds 100,000 Paid Digital Subscribers Mag’s special series on world population was top free iPad app in iTunes
Mag’s special series on world population was top free iPad app in iTunes
inviato da: Joan MacKenzie 3/12/2011
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Postal Reform Bill Bodes Well for Periodicals Industry
A closer look at the recently introduced postal reform bill to the U.S. Senate
inviato da: Joan MacKenzie 3/12/2011
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Environmental audits growing as companies require proof of environmental claims
Outside audits help fend off greenwashing claims.
inviato da: Vince Collins 2/12/2011
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Will Producing and Selling Renewable Bioenergy Transform the U.S. Paper Industry? Verso Says Yes and is Leading the Way
Believing that the production of renewable bioenergy will be the transformational lever that keeps the U.S. paper industry competitive, Verso Paper Corp. is leading the way to a more energy-focused future that is both economically and environmentally sustainable.
inviato da: Joan MacKenzie 2/12/2011
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New German study confirms Two Sides research findings
German youth reading more print media and books.
A new study about adolescents in Germany finds reading on the rise, with 42% of teens polled saying they read a daily paper. Still, while e-books have yet to break through, Internet consumption dominates overall.
inviato da: Vince Collins 2/12/2011
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Are Your Forest Products Responsibly Sourced?
Blog Post - 2 degrees.
inviato da: Joan MacKenzie 1/12/2011
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Study Confirms Biogenic Emissions Result in No Net Carbon Release
Study finds that keeping forests as forests prevents greenhouse gas emissions and actively managed forestland allows these forests to provide even more climate benefits.
inviato da: Joan MacKenzie 30/11/2011
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Resolute Forest Products Joins WWF Climate Savers Program
World Wildlife Fund (WWF) welcomes Resolute Forest Products as the newest member of its prestigious Climate Savers program.
inviato da: Joan MacKenzie 30/11/2011
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North America’s Sustainable Forestry Initiative Endorsed by PEFC
SFI Inc. is an independent, registered charitable organization that promotes sustainable forest management across North America and responsible fiber procurement globally. SFI has been recognized as PEFC approved.
inviato da: Joan MacKenzie 30/11/2011
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Domtar Releases New Wave of Paper Because Campaign
Ads Expand Award-Winning Campaign, Highlighting the Effectiveness of Paper and Promoting its Responsible Use.
inviato da: Joan MacKenzie 30/11/2011
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Digital Ad Impressions 47 Percent Lower than Print Counterpart
New research signifies “the Digital Drop-Off”, per Scout Analytics.
inviato da: Joan MacKenzie 29/11/2011
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AF&PA and NPTA Announce Paper 2012 to be Held March 25-27
The Paper Industry Will Come Together at The Ritz-Carlton New York, Battery Park.
inviato da: Joan MacKenzie 29/11/2011
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ArborGen Celebrates Major Milestone with Planting of its 10 Billionth Seedling
Market for seedlings demonstrate the growing global demand for forestry products and the important role of silvicultural innovation.
inviato da: Joan MacKenzie 29/11/2011
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Print is Dead? Not For This Growing Publication Niche
Insights, analysis, practical advice, and smart-aleck comments related to the production and distribution of publications, such as magazines and catalogs, in the United States.
inviato da: Joan MacKenzie 29/11/2011
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Print Only Impressions Still Dominate Overall Magazine Audience Engagement
Audience accessing both print and web generate lowest number of impressions.
inviato da: Joan MacKenzie 29/11/2011
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Domtar Takes Home Two International Awards
Sustainability, transparency and PAPER because underpin wins for "Environmental Strategy of the Year" and "Promotional Campaign of the Year - Environmental Message".
inviato da: Joan MacKenzie 29/11/2011
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Introducing PEFC Project Chain of Custody Certification
PEFC’s Chain of Custody (CoC) certification is now well-known and established. Indeed, some 9,000 companies and businesses worldwide have achieved Chain of Custody certification.
inviato da: Vince Collins 28/11/2011
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China's commitment to embrace forest certification
APP-China PCwC quarterly report seeks to clarify confusion around responsible purchasing of paper products
inviato da: Vince Collins 24/11/2011
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Why is our consumption falling?
From food to paper and water, Britain has gradually been guzzling less over the past decade. "Why?" asks Duncan Clark in The Guardian.
inviato da: Vince Collins 24/11/2011
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First came the plastic cork, now get ready for the paper wine bottle
British firm plans to turn your wine cellar green according to Jamie Doward's article in The Observer recently.
inviato da: Vince Collins 24/11/2011
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Sainsbury’s moves cheese SRP from plastic to innovative corrugated design
To meet Sainsbury’s demand for more sustainable packaging, for its own branded sliced cheese ranges, Smurfit Kappa has produced an innovative Shelf Ready Packaging solution. The new SRP replaces a vacuum formed plastic tray with an FSC certified corrugated pack using a novel single faced ‘ONDI’ Fluting.
inviato da: Vince Collins 23/11/2011
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Two Sides seminar reveals that print is the new cool in a multi-channel landscape. Digital natives also reveal their preferences for reading from paper
Two Sides Autumn Seminar reaffirms the popularity of print as an essential medium for media planners with leading media players citing print as being "the new cool" and having a unique appeal compared to digital media.
inviato da: Vince Collins 22/11/2011
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D&AD launches their most environmentally friendly annual ever
The D&AD annual is widely acknowledged to be the creative "bible". has been launched as the most environmentally friendly yet.
inviato da: Vince Collins 22/11/2011
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Cellulose films and sustainable paper - Made for each other.
What happens when a leading global producer of cellulose films for packaging and labels meets the worlds leading producer of sustainable specialty papers? The chemistry between the two generates an innovative laminate solution, at least in this case. The companies in question are Innovia Films and Sappi Fine Paper Europe, and they have now joined forces to develop new laminate solutions for flexible packaging applications.
inviato da: Vince Collins 21/11/2011
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Forest Fibre Industry releases sustainability road map
A future low-carbon bio-economy dictates ambitious targets for industry
inviato da: Martyn Eustace 17/11/2011
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Sustainability at the heart of the European paper industry
The Confederation of European Paper Industries, (CEPI), launch their latest Sustainability Report and announce ambitious targets to reduce emissions by 80% and increase value added by 50%, by 2050
inviato da: Martyn Eustace 17/11/2011
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All generations prefer paper to digital media when it comes to reading, new European research reveals
In a wide-ranging new survey, a new generation of digital natives show strong preferences for paper; still the favoured medium of all age groups for reading and safe keeping of documents.
The research conducted by IPSOS, in association with industry organisations Two Sides and Print Power, interviewed 4,500 European consumers who declared their preference for paper based media in a digital world.
inviato da: Vince Collins 9/11/2011
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Does the brain like E-books?
Just in case you missed it here's an interesting story from the New York Times on the E-Book reading experience.
inviato da: Vince Collins 4/11/2011
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Gravure magazine announces launch of Two Sides U.S.
Gravure magazine, the quarterly journal of the Gravure Association of America Inc., has announced the launch of Two Sides U.S.
inviato da: Vince Collins 4/11/2011
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Junk mail crackdown to see launch of website
Ministers say it will be easier for people to stop junk mail being put through letterboxes under new plans.
inviato da: Vince Collins 2/11/2011
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Two Sides to Launch in the United States
This article appeared in Gravure Magazine in October 2011 and announces the start-up of Two Sides in the US.
inviato da: Phil Riebel 2/11/2011
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Finally, an electronic paper display I can crumple up and throw away
An intriguing insight into the latest technology developments.
inviato da: Vince Collins 2/11/2011
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Former Fespa directors launch EcoPrint trade show
Former Fespa Event directors Frazer Chesterman and Marcus Timson have unveiled their new EcoPrint print industry event that will "fill the gap" in the market for a show that focuses on business efficiency and sustainability issues for print service providers
inviato da: Vince Collins 1/11/2011
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Can trees offset our carbon production?
A thought-provoking article from Richard Romano on the U.S. blogsite WhatTheyThink.com
inviato da: Vince Collins 31/10/2011
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2011 Tomorrow’s Value Rating reveals why some leading companies “get it” and others still risk accusations of green-wash
Some of the world’s leading companies recognised for their sustainability efforts are still at risk of being accused of green-wash. A new report, the 2011 Tomorrow’s Value Rating, from international corporate sustainability agency, Two Tomorrows Group, reveals that there is a danger that leading companies are taking existing practices and passing them under the sustainability lens to give a compelling green picture of the company.
inviato da: Vince Collins 25/10/2011
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High quality 100% cotton paper chosen by Apple for new greetings card offering
At Tuesday's "Let's Talk iPhone" keynote event, Apple announced Cards, a new app that allows iPhone and iPad users to create custom greeting cards that Apple will print out and mail via the United States Postal Service.
inviato da: Vince Collins 5/10/2011
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Data Revealed: Google Uses More Power than Salt Lake City
Google has broken its silence on energy consumption, announcing that it consumed 2,259,998 MWh in 2010.
inviato da: Vince Collins 3/10/2011
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Greetings cards under environmental attack from US digital provider
New site challenges consumers to declare their 'independence' from paper greeting cards.
inviato da: Vince Collins 1/10/2011
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Two Sides Gains Support of More Than 35 Companies for its U.S. Start-up
Calls for companies to join the growing list of members
inviato da: Vince Collins 30/9/2011
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Start of consultation for Product Footprint Rules for paper
The Confederation of European Paper Industry (CEPI) and the European Commission DG Environment are launching a consultation for Product Footprint Category Rules (PFCR) for paper and paper products. The paper PFCR is linked to the forthcoming European methodology for the calculation of environmental footprint of products, currently being developed by the Commission services. This is a pilot project testing a new way of adopting PFCR for an industry sector using crowdsourcing and online tools.
inviato da: Vince Collins 30/9/2011
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Joint WPCF - PrintCity Environmental Conference at drupa 2012
The World Print & Communication Forum (WPCF) and the PrintCity Alliance have announced that they will be jointly organising an International Environmental Conference during the 2012 drupa exhibition in Düsseldorf. This co-operation underlines that effective responses on these issues requires creative cooperation across the industry process chain.
inviato da: Vince Collins 30/9/2011
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Media experts to reveal their opinions on Print Media’s future at the Two Sides / Print Power autumn seminar
The Two Sides and Print Power Autumn Seminar takes place on Monday 7 November 2011 at Stationers’ Hall in the City of London.
inviato da: Vince Collins 28/9/2011
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Execs getting complacent about environmental problems
A worrying trend is emerging, according to a new survey by SustainAbility and GlobeScan: sustainability experts and practitioners are not feeling the sense of urgency they once did.
inviato da: Vince Collins 26/9/2011
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Green Mill Index launched for the pulp and paper industry
A comprehensive new tool to calculate the environmental impact of a paper mill
inviato da: Vince Collins 8/9/2011
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National poll shows 73% of public still prefers receiving bills and financial statements by mail
The Envelope Manufacturers and Suppliers Association (EMSA) conducted a recent national poll that demonstrated a strong preference on the part of the public to continue receiving important bills and financial statements by mail, rather than solely online
inviato da: Vince Collins 7/9/2011
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American banking group TD to Participate in North American Closed Loop Paper Recycling System
Innovative approach to recycling diverts 1,500 metric tonnes of paper from landfill per year; equivalent to more than 300 million sheets of paper
inviato da: Vince Collins 7/9/2011
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Two Sides launches European and US print media sustainability survey
Two Sides has announced the launch of a 10 country survey, conducted by research specialists IPSOS, to discover how consumers across Europe and the US feel about the sustainability and importance of print and paper today.
inviato da: Vince Collins 6/9/2011
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Demand for fuelwood could prompt more land acquisitions
The rising demands for fuelwood could prompt more land acquisitions in developing countries where food insecurity is rising and land rights are weak, according to a report by the International Institute for Environment and Development (IIED).
inviato da: Vince Collins 5/9/2011
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Commission and EEA sign agreement to provide detailed information on land cover in Europe
The European Environment Agency (EEA) and the European Commission (EC) have signed an agreement to provide information on land cover in Europe, compiling data from land, air and space.
inviato da: Vince Collins 5/9/2011
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Recession and renewables cut greenhouse emissions in 2009
Greenhouse gas emissions decreased very sharply in 2009, by 7.1 % in the EU-27 and 6.9 % in the EU-15. These most recent results, compiled by the European Environment Agency (EEA), confirm estimates made by the EEA last year. This decrease was largely the result of the economic recession of 2009, but also sustained strong growth in renewable energy.
inviato da: Vince Collins 5/9/2011
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New EEA report highlights connectivity between global issues
EEA report clearly illustrates the connectivity between some of the key systems underpinning our globalised society, from trade to health and the environment.
inviato da: Vince Collins 5/9/2011
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PrintIT! campaign gains major paper sponsor
Antalis McNaughton supply paper for PrintIT! programme in 2011
inviato da: Vince Collins 5/9/2011
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California considers Styrofoam containers ban
Advocates want to end use of non-biodegradable material.
inviato da: Vince Collins 5/9/2011
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Carbon Recycling: Mining the Air for Fuel
Recycling bottles, cans, and newspapers is on any short list of simple actions for a cleaner environment. If only it were as easy to collect and reuse carbon dioxide—that greenhouse gas waste product that the world is generating in huge volume each day by burning fossil fuels.
inviato da: Vince Collins 2/9/2011
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Recycled newspapers could fuel your car, say scientists
Don't give up on the newspaper industry just yet--it could soon be powering your car. Researchers at Tulane University have discovered a strain of bacteria that can turn paper into butanol, a biofuel substitue for gasoline.
inviato da: Vince Collins 2/9/2011
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PrintCity Alliance 'LovePrint' Campaign
Please participate in the PrintCity Alliance LovePrint survey
inviato da: Vince Collins 2/9/2011
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Stationery's New Followers - Why the Tweeting Crowd Sends a Lot of Letters
By Katherine Rosman - Wall Street Journal 25 August 2011
Print on paper still a powerful medium in the United States
inviato da: Vince Collins 1/9/2011
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Consumers use technology to filter relationships with brands, says report
New report states that 71% of consumers are happy to receive mail from organisations they are already customers of.
inviato da: Vince Collins 1/9/2011
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Why green issues aren't black and white
Jason Cromack, CEO of Lateral Group, puts forward the case for the direct marketing industry.
inviato da: Vince Collins 15/8/2011
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New moves to boost UK tree planting for carbon capture
Two new moves were recently announced by the Forestry Commission which are expected to attract significant new investment into UK tree planting projects designed to help combat climate change.
inviato da: Vince Collins 3/8/2011
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Online readership figures fall for UK national newspapers
Media Week reports that, in one of the worst month on month performances since ABC records began, all of the websites for the UK's national newspapers lost readers last month, apart from the rising Mirror.co.uk.
inviato da: Vince Collins 29/7/2011
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Printers have reduced their carbon footprint by 97% in the last 20 years!
This fascinating research, conducted in 2009 in Australia, is being brought up to date. Two Sides hope to publish the results of the new research as soon as it is available. The original research makes fascinating reading.
inviato da: Martyn Eustace 15/7/2011
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The book is alive and well, just a tad more exclusive. Perhaps it's the next big thing!
There's no reason why traditional books can't coexist with ebooks – as long as they succeed in smartening up their act.
A compelling insight from Robert McCrum guardian.co.uk, Saturday 25 June 2011
inviato da: Vince Collins 13/7/2011
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U.S., European Media Still Worlds Apart on Climate Change Coverage
This SolveClimate article examines why Europeans accuse the U.S. media of giving climate sceptics a disproportionate voice and perpetuating a debate that has been settled among scientists
inviato da: Vince Collins 12/7/2011
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Paper Agent Papico Leads The Way With Positive Environmental Email Message
Leading paper agent Papico is encouraging the printing industry and paper manufacturers to adopt positive statements on the footer of emails as a way of endorsing the sustainability of paper.
inviato da: Vince Collins 12/7/2011
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Two Sides US explained at US Gravure Association Environmental Workshop
The Gravure Association of America (GAA) provided Phil Riebel, who heads the new Two Sides US organisation, an opportunity to explain the rationale of the new Two Sides US initiative
inviato da: Phil Riebel 7/7/2011
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Two Sides refutes misleading claims on BBC Panorama programme
Two Sides has responded to the confusing and misleading messages in the recent BBC Panorama programme, (BBC1, 8.30, 4th July)
The graphics industry organisation believes the show gave a misleading view of the direct mail industry by relating the dangers of scam mailing to the alleged problem of supposed ‘junk mail’.
inviato da: Vince Collins 7/7/2011
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Paper environmental scorecards and declarations
Phil Riebel, Senior Sustainability Advisor to the forest products, paper and print media supply chains, initiates a discussion on paper environmental scorecards and declarations.
inviato da: Vince Collins 4/7/2011
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Inkjet printing could change the face of solar energy industry
Inkjet printers, a low-cost technology that in recent decades has revolutionised home and small office printing, may soon offer similar benefits for the future of solar energy.
inviato da: Vince Collins 4/7/2011
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Analysis on how reading patterns differ between an iPad and a printed newspaper
The Miratech team wanted to know how reading patterns differ between an iPad and a printed newspaper. Their conclusion : people read articles in a printed newspaper and only skim through them on an iPad.
inviato da: Vince Collins 23/6/2011
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Two Sides Launches in the US
Two Sides U.S. launches to tell the Environmental Story of print and paper.
Call for companies to join growing list of early adopters
inviato da: Martyn Eustace 14/6/2011
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Forests Fight Back All Over The World
Forest density is increasing across much of the world after decades of decline, according to a new study by scientists from the United States and Europe. The change, which is being dubbed the Great Reversal by the authors, has important, has positive implications for carbon capture and climate change.
inviato da: Martyn Eustace 7/6/2011
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Tetra Pak v plastic water bottles - which is best for the environment?
Thirsty? Should you reach for the paper carton or the plastic bottle? Or run the tap? Leon Kaye, founder and editor of GreenGoPost.com, investigates in this article which recently appeared in the Guardian Professional Network.
inviato da: Vince Collins 6/6/2011
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Committee of Advertising Practice - Webcast of Advice:am seminar on ASA's new digital advertising
CAP has already provided a comprehensive calendar of training events to help comply with the new rules. To help advertisers and industry practitioners access this advice and guidance at their convenience, they have recorded a recent Advice:am seminar on the ASA’s new digital remit.
inviato da: Vince Collins 6/6/2011
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Print is Green!
Research and Markets are one of the leading sources for international market research and market data. They have just published a report which provides an overview of the state of green printing initiatives in the U.S. commercial printing industry.
inviato da: Vince Collins 6/6/2011
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Recession and renewables cut greenhouse emissions in 2009
Greenhouse gas emissions decreased very sharply in 2009, by 7.1 % in the EU-27 and 6.9 % in the EU-15. These most recent results, compiled by the European Environment Agency (EEA), confirm estimates made by the EEA last year. This decrease was largely the result of the economic recession of 2009, but also sustained strong growth in renewable energy.
inviato da: Vince Collins 6/6/2011
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European Commission and European Environment Agency sign agreement to provide detailed information on land cover in Europe
The European Environment Agency (EEA) and the European Commission (EC) have signed an agreement to provide information on land cover in Europe, compiling data from land, air and space. The agreement was signed on May 25, during a Green Week event in Brussels.
inviato da: Vince Collins 6/6/2011
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Illegal logging is not a major global problem says New report by World Growth
World Growth is a non-profit, non-governmental organization established to expand the research, information, advocacy, and other resources to improve the economic conditions and living standards in developing and transitional countries.
inviato da: Vince Collins 2/6/2011
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BBC Radio discusses Two Sides Paperless Billing Campaign
Interviewed by Stephen Rhodes on BBC Radio Northampton's popular afternoon consumer program, Two Sides Director, Martyn Eustace, discusses the common Myth that e-billing is better for the environment.
inviato da: Martyn Eustace 20/5/2011
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Print still in favour with today’s tech generation
The latest findings from the National Readership Survey (NRS) show how print publications remain central to the media repertoire of the most avid technophiles, writes Katherine Page in the latest issue of InPub Weekly.
inviato da: Vince Collins 20/5/2011
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Two Sides competition winners see sustainable forestry in actiuon
Pulp & Paper International magazine report on one of the prizes in the Two Sides 2010 competition
inviato da: Vince Collins 19/5/2011
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Two Sides materials in UK school's syllabus
Two Sides "Print and Paper: Myths and Facts" booklet is one of the reference aids made available to over 16,700 participating students.
inviato da: Vince Collins 16/5/2011
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Suffolk inventor's paper milk bottle set to go global
Green Bottle, a tiny Suffolk-based company that has developed a green alternative to plastic bottles is in advanced talks with a consumer goods giant for a global deal to supply it with environmentally friendly detergent bottles – made out of paper.
inviato da: Martyn Eustace 15/5/2011
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Only 7% of the public believe company claims of action on climate change
66% of the public question authenticity of company climate change claims, in new study from the Carbon Trust
Businesses risk facing a costly backlash due to consumer mistrust of firms’ claims of action on climate change, according to new research commissioned by the Carbon Trust and supported by global brand analysis, from BrandZ.
inviato da: Martyn Eustace 11/5/2011
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The Little Book of Commonsense - International Paper
Following on from the successful Little Green Book, International Paper have just launched The Little Book of Commonsense.
inviato da: Vince Collins 11/5/2011
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Stora launches new corporate identity
The new identity symbolises the Group's commitment to creating a sustainable future for the planet by developing innovative solutions based on renewable materials. It's all part of a corporate strategic review called 'Rethink'.
inviato da: Martyn Eustace 9/5/2011
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European coverage for Two Sides adverts in The Economist
Reaching over 240,000 readers of this influential business magazine Two Sides adverts gained great exposure and support from The Economist European edition.
inviato da: Martyn Eustace 9/5/2011
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Reading print is still preferred to 'on screen' in new study
59 of 19 -30 year olds prefer to look at printed images rather than on screen revealed in a new study by RIT, "An Experimental Study of Presentation Medium Dependent Differences of Picture Consumption by College-Aged Adults"
inviato da: Martyn Eustace 9/5/2011
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Verso and National Geographic partner to measure and reduce greenhouse gas emissions.
Carbon life cycle assessment has emerged as the premier tool for measuring and managing carbon emissions, but until recently there was no prescribed methodology for completing a carbon LCA for a magazine.
inviato da: Vince Collins 9/5/2011
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Survey finds print statements and bills still favoured by many US consumers
Despite the rise of electronic payments, a new survey by Phoenix Marketing International has found predictions that soon all of America will pay all their bills online are premature.
inviato da: Vince Collins 9/5/2011
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Paper by Nature joins Two Sides
Paper by Nature is an Association which was created in 2008 to offer a single European reference for eco-responsible converted paper products. Until now, no European label existed for converted paper products. Paper by Nature is the only pan-European label dedicated to reducing the environmental impact of converted paper products – from wood processing through paper manufacturing to its conversion into office products.
inviato da: Vince Collins 6/5/2011
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Consumers value honesty over perfection in environmental marketing
Nearly three-quarters of US consumers 71 will stop buying a product if they feel misled by environmental claims, according to the 2011 Cone Green Gap Trend Tracker
inviato da: Martyn Eustace 3/5/2011
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Consumers doubtful about Green business claims
New US Survey finds only 17% of consumers believe businesses are committed to going green.
inviato da: Martyn Eustace 3/5/2011
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Growing The Future. PwC's latest report on the Forest, Paper and Packaging Industries
Exploring new values and new directions in the forest, paper and packaging industry
inviato da: Martyn Eustace 3/5/2011
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Why? How? What? A printer and converter practical guide for Carbon Footprinting & Energy Reduction – New PrintCity Report
PrintCity Alliance members Kurz, m-real, manroland, MKW, Sappi, Sun Chemical, Trelleborg and UPM, plus project partner Muller Martini have now published their new Carbon Footprint & Energy Reduction for the Graphic Industry Value Chain special report. The purpose of this new PrintCity 32-page guide is to facilitate the improved collaborative environmental performance of printers, converters, publishers, brand owners and their suppliers.
inviato da: Vince Collins 3/5/2011
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‘Print Delivers’ event emphasizes effectiveness and sustainability
As reported by Mark Haslan in OverNights.
Last month, industry professionals and organizations such as Eastman Kodak, the United States Post Office and the Print Council gathered at the University of Dayton Arena for Think Patented's "Print Delivers" event
inviato da: Vince Collins 27/4/2011
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TWO SIDES, BUILDING A WORLDWIDE ORGANISATION THAT PROMOTES THE SUSTAINABILITY OF PRINT MEDIA
Two Sides is getting prepared for a US initiative. Fundraising is underway and we are raising awareness and support for a 2011 start-up. This article was recently published at the Paper 2011 Conference in Chicago (March 27-29).
inviato da: Phil Riebel 29/3/2011
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UK ad industry extends its commitment to responsible advertising
Environmental and sustainability claims must be verifiable under new UK legislation.
inviato da: Vince Collins 4/3/2011
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New Media - EU Ecodesign Directive stimulates debate
Here's a thought provoking article on the sustainability of new media. Business Green's 'Industry Voice' blog offers experts from across the low carbon economy the opportunity to present their views, opinions and analysis on the latest green business developments.
inviato da: Vince Collins 4/3/2011
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Printing Industries of America fights back!
In response to the recent increase in reporting that electronic media is more environmentally friendly than print, Printing Industries of America is fighting back, rebutting these statements, and expanding its efforts to actively promote the value of print.
inviato da: Vince Collins 18/2/2011
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CAP, (Code of Advertising Practice), Advice Round Up
The CAP Copy Advice website gives a round up of topical issues surrounding the ASA's monitoring of marketing claims on websites. One of the topical issues covers environmental claims in digital media.
inviato da: Vince Collins 18/2/2011
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New CAP Copy Advice website audit offers a health check for online marketing communications
From 31 January, the CAP Copy Advice team is introducing a new bespoke website audit service for advertisers. The audits will offer a tailored and expert assessment of companies’ websites against the CAP Code with a view to giving their marketing communications a clean bill of health and providing compliance guidance.
inviato da: Vince Collins 18/2/2011
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Two Sides announces new Mail Sector Group
Royal Mail, TNT, Pitney Bowes, Kodak, DMA, SMP, Encore, representing FEPE, join Two Sides to focus on Mail’s sustainability
inviato da: Vince Collins 17/2/2011
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Portugese Scientists Create Water-Powered Paper Battery
Scientists at the Faculty of Science and Technology in Lisbon, Portugal have created a new breed of paper battery that can be charged with one of the planet’s most abundant resources – water. The center, also known as CENIMAT , is dedicated to developing new ways to power gadgets and small electronic devices and this water-powered paper battery is their latest innovation.
inviato da: Martyn Eustace 17/2/2011
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Will Ebooks Jeopardize the Carbon Reduction Goals of the Book Industry?
The shift towards ebooks is having a significant influence on every part of the book industry, from publishers working to reinvent their value proposition to brick and mortar bookstores fighting for their future.
But what about the carbon footprint of the book industry? Does this shift represent an opportunity for the industry given the growing number of books sold without even one tree falling down? Or, maybe it is also a potential risk as ebooks can actually hurt the efforts of the industry to reduce its footprint? Well, apparently it can be both.
inviato da: Martyn Eustace 17/2/2011
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10 ways to green your paper
A systematic approach to sustainable paper procurement can help paper buyers minimize risks such as buying paper with fiber from illegal logging activities and impacts on forest biodiversity. Sustainable procurement can also create business opportunities for paper producers who have made efforts to lower the environmental footprint of their products.
inviato da: Martyn Eustace 11/2/2011
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Digital Agenda for Europe - CEPI statement
According to the European Commission, Europe needs a new action plan for making the best use of information and communication technologies (ICT) to speed up economic recovery and lay the foundations of a sustainable digital future.
inviato da: Vince Collins 8/2/2011
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Environmental comparison of paper and plastic labels
An independent streamlined comparison of the carbon footprint of paper and plastics labels was recently commission by Austrian label paper manufacturer Brigl & Bergmeister
inviato da: Vince Collins 8/2/2011
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Defra helps companies build confidence in green claims
Defra has published new Green Claims Guidance to help companies describe the environmental credentials of their products in a way that people find easier to understand.
inviato da: Vince Collins 4/2/2011
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Are environmental campaigns misleading the public? Part 1 and 2
Recent RISI blogs by Phil Riebel, Senior Advisor to the Forest Products Industry.
inviato da: Phil Riebel 3/2/2011
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BPIF responds to calls for end to printed report & accounts
The BPIF has issued a letter of response to recent trade and national press reports that the Financial Reporting Council (FRC) is calling for companies to save money and improve online access and transparency by not printing hard copies of their annual report & accounts.
inviato da: Vince Collins 3/2/2011
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Heritage Envelopes joins the Two Sides Campaign
Heritage Envelopes Limited has joined the Two Sides campaign. Heritage Envelopes produces over 60 million envelopes a week. The company is one of the UK’s leading suppliers of printed stock and bespoke envelopes and prides itself on offering an excellent manufacturing service to an increasingly diverse customer base.
inviato da: Vince Collins 3/2/2011
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Better Learning Through Handwriting
Writing by hand strengthens the learning process. When typing on a keyboard, this process may be impaired.
inviato da: Martyn Eustace 2/2/2011
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METLA confident of woody biomass supply
The supply of woody biomass from the forests in the European Union can be increased significantly beyond the current level of resource use. However, this requires fast and intensive political decisions and a comprehensive strategy at the EU level.
inviato da: Vince Collins 24/1/2011
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Pepsico UK plan to introduce paper-based packaging to Walkers and Quaker brands by 2014
Sustainable business foundations for PepsiCo
In an effort to radically reduce its effect on the environment PepsiCo UK has announced plans to convert all of its packaging renewable, bio-degradable or recyclable.
inviato da: Vince Collins 24/1/2011
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Two Sides reports anti-Greenwash success
27 major UK Corporates amend their e-billing messages
inviato da: Vince Collins 24/1/2011
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Marketers on alert after ASA online remit extension confirmed
Companies have six months to make sure that their online communications meet regulatory standards after the Advertising Standards Authority announced its remit for regulating digital marketing will be extended from 1 March next year.
inviato da: Vince Collins 12/1/2011
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Shareholders fight plan to scrap paper company reports
The UK Shareholders Association (UKSA) has vowed to fight proposals to abolish the requirement for companies to produce hard copies of their annual reports.
(By Louise Armitstead, Daily Telegraph, 08 Jan 2011)
inviato da: Martyn Eustace 9/1/2011
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Two Sides UK Latest Newsletter
The December Newsletter details the work of Two Sides in 2010, explains the emphasis for 2011 and reveals the launch of a new 'sister' campaign called Print Power
inviato da: Martyn Eustace 30/12/2010
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Advertising campaigns go green
Honda and Heineken are bidding to reduce the environmental impact of their advertising campaigns following the launch of new technology by Starcom MediaVest Group.
inviato da: Vince Collins 21/12/2010
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European Commissions e-invoicing proposals challenged by Envelope Manufacturers
On 1st December, the European Commission released their communication entitled 'Reaping the benefits of electronic invoicing (e invoicing) for Europe. FEPE, the European Envelope Manufacturers Association, has written to the Commission to raise serious questions about the conclusion of the Commission and believe they ignore previous undertakings
inviato da: Martyn Eustace 17/12/2010
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Don’t be fooled by WWF’s new PDF format
Announcement misleads users regarding the true facts about sustainable forestry and print.
inviato da: Martyn Eustace 12/12/2010
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Does your email footer tell the right message?
The NPTA, The Association for the Paper Packaging and Supplies Distribution Channel in the US, has gathered a few pro print statements as examples of email footer good practice.
inviato da: Martyn Eustace 11/12/2010
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Brussels pushes for massive uptake of e-invoicing
Another threat to the printing and paper industries as the European Commission announces plans to make electronic invoicing standard across the EU by 2020.
inviato da: Vince Collins 9/12/2010
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Christmas Traditional Facebook Card
When social and traditional media are connected
inviato da: Vince Collins 9/12/2010
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Starbucks Turns Used Cups into New Cups
Starbucks Coffee Company, International Paper and Mississippi River Pulp say they have completed a six-week pilot project that – for the first time – proves Starbucks used paper cups can be recycled into new paper cups.
inviato da: Vince Collins 9/12/2010
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New research identifies UK Corporates who are using the environment to promote electronic services
'E-billing is better for the environment' messages have been around for a while. They are pervasive in all kinds of marketing to consumers as the change from a paper bill to an electronic version is seen as a way for companies to save money.But where is the evidence behind the claim and which companies are making these claims?
inviato da: Martyn Eustace 15/11/2010
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Two Sides launches UK campaign challenging Banks, Telcoms and Utilities who promote e-billing as 'better for the environment'
45% of major Banks, 70% of Telecoms and 30% of Utilities risk Greenwash sanctions.
Research carried out for Two Sides reveals that major UK Corporates are flouting advertising regulations and risk reporting to the Advertising Standards Authority.
inviato da: Martyn Eustace 15/11/2010
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Anti print and paper marketing will now need facts under the new Advertising Practice Code
As from March 2011, companies making environmental and sustainability claims about their products and services must be able to prove their statements, or risk reporting to the ASA
inviato da: Vince Collins 26/10/2010
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Journey through the four worlds of paper with Torraspapel
Torraspapel launches an innovative campaign that reveals the truth about paper and invites users to participate in its reforestation projects
inviato da: Vince Collins 25/10/2010
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Printing Industries of America gets involved in e-readers debate
Printing Industries of America challenges The Washington Post over claims in an article on the environmental credentials of iPads and Kindles.
inviato da: Vince Collins 25/10/2010
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Lean Green Seen - Print's three interlinked pillars of profitabilty and growth for the 21st century
PrintCity has just published its Print: Lean. Green. Seen. book. This publication introduces all the focus points of the PrintCity alliance.
inviato da: Vince Collins 25/10/2010
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1.5 Million Football Pitches; Latest UN Report confirms forest growth in Europe
The recently published UN FAO Report, Global Forest Resources, confirms Forest Growth in Europe is averaging around 1.5 million football pitches every year
inviato da: Martyn Eustace 19/10/2010
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UK Direct Marketing Industry smashes recycling targets!
Royal Mail and Direct Marketing Association Report on industry performance in 2009 illustrates impressive improvements in environmental performance and sustainable practices.
inviato da: Vince Collins 18/10/2010
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WWF introduce the Paper Scorecard
A new tool promoting transparency about responsibly produced paper products.
inviato da: Vince Collins 18/10/2010
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Sustainable Forestry Initiative - 15th Annual Conference
SFI Inc. is an independent, non-profit organisation responsible for maintaining, overseeing and improving a sustainable forestry certification programme that is internationally recognised.
inviato da: Vince Collins 18/10/2010
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PrintCity Alliance prepares to publish Carbon & Energy Reduction report in early 2011
PrintCity Alliance members are preparing to publish their latest environmental and energy report Carbon & Energy Reduction for the Graphics Industry Value Chain in early 2011. This follows two years of research and "connection of competence" knowledge sharing between members, partners plus external research and academic organisations.
inviato da: Vince Collins 12/10/2010
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The Little Green Book
Sustainability beyond reasonable doubt is the theme of this handy booklet from IP
inviato da: Vince Collins 8/10/2010
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IP launch the Environmental Post
A new magazine from International Paper seeks to communicate environmental facts about the industry
inviato da: Vince Collins 4/10/2010
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Promoting the sustainability and effectiveness of Print Media in Europe
Print Power and Two Sides roll out across Europe.
inviato da: Vince Collins 30/9/2010
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Domtar joins the Two Sides Campaign
Domtar Corporation, the largest integrated manufacturer and marketer of uncoated freesheet paper in North America and the second largest in the world based on production capacity, has joined the campaign, helping to take the Two Sides message beyond Europe.
inviato da: Vince Collins 15/9/2010
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Two Sides announces the winners of its once in a lifetime competition
Two Sides has announced the winners of its prestigious competition to win a once-in-a-lifetime trip to selected European paper mills.
inviato da: Vince Collins 13/9/2010
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Two Sides messages reach Australia!
Leading Australian printer Finsbury Green feature the Two Sides message in their house magazine, Challenge. Winter 2010
inviato da: Vince Collins 2/9/2010
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KBA joins Two Sides
Addition of global market leading press manufacturer highlights that campaign is not just for paper industry
inviato da: Martyn Eustace 23/8/2010
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The Web Shatters Focus, Rewires Brains,
In this interesting piece, reproduced from 'Wired', May 2010, Nicholas Carr looks at the impact of the web and how the switch from 'reading' to 'Screening' may be affecting the way we learn.
inviato da: Martyn Eustace 22/8/2010
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What's the Carbon Footprint of the Internet?
The internet releases around 300m tonnes of CO2 a year - as much as all the coal, oil and gas burned in Turkey or Poland, or more than half of the fossil fuels burned in the UK
inviato da: Martyn Eustace 17/8/2010
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Two Sides Newsletter, Summer 2010
An update of some of this year's developments and activities from the UK Two Sides team
inviato da: Martyn Eustace 7/8/2010
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ICT industry faces up to climate change challenges
Good practices by ICT companies in responding to climate change and the challenges facing the sector were the two key talking points of a recent roundtable hosted by Two Tomorrows in partnership with The Guardian newspaper.
inviato da: Rob Pearson 2/8/2010
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How Greenpeace changes big business
An interesting piece from Rhett Butler of Mongabay.com who examines Greenpeace's approach to changing big business attitudes. Includes an interview with Rolf Skar, senior forest campaigner with Greenpeace
inviato da: Abdullah Abed 23/7/2010
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Reading on line is not the same as reading print on paper
Don't throw out those textbooks and library books yet. Researchers have found that technology is not always better.
16/7/2010
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WWF launch new Paper Company Environmental Index
WWF sets out to measure the environmental footprint of world's largest fine paper companies
14/7/2010
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Pulp and Paper uses only 11% of the Worldwide forest cut, 2008 figures released
Pulp and Paper directly uses only 11% of the total forest cut with Fuel taking 55% and 34% being used for construction and other purchases
1/7/2010
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Is Print Dead?
Not if there is wider recognition of print's vital role in today's multi media world.
11/6/2010
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BOOK, is a technological breakthrough
This new device may surprise you
11/6/2010
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Two Sides successfully combats Greenwash from major Corporates
Anti-print marketing messages withdrawn by leading Utility supplier and major Telecoms organisation
8/6/2010
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Promoting on line billing and communications may not be a sustainable way to market your business!
A briefing note for advertising and marketing professionals.
4/6/2010
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Are magazines really dying out?
Though the internet is a serious threat, its ephemeral nature is no match for the tangibility of print
4/6/2010
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Two Tomorrows rountable looks at sustainability risks in the supply chain
"consumer opinion does not reflect the fact that the forestry industry is a leader in traceability and sustainable practice" is conclusion of recent Two Tomorrows event.
inviato da: Rob Pearson 30/4/2010
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Two Sides issues new mailer
The third mail piece from Two Sides has been sent to 21,000 media specifiers and influencers
25/4/2010
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Is digital media worse for the environment than print?
A thoughtful article from Don Carli, first published in Media Shift
13/4/2010
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Print and Paper comprises 1.1% of World Greenhouse Gas Emssions say the World Resources Institute
See how our industry fits with all other large scale enterprises
13/4/2010
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Royal Mail and DMA announce record 76.5% of direct marketing material is recycled
During 2009, 76.5% of mailed Direct Marketing Material was disposed of into the recycling stream versus landfill.
8/4/2010
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Michael Makin, CEO Printing Industries of America Inc, talks to SKY radio about the future for print
Michael Makin, CEO World Print and Communication Forum, talks to SKY radio about the future for print
30/3/2010
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Committee for Advertising Practice, CAP, guidelineswill impact e-billing environmental claims
Absolute claims must be supported by a high level of substantiation. e-billing will need to prove its total environmental impact if it is to claim that it is environmentally more friendly than printed bills
inviato da: Martyn Eustace 29/3/2010
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The majority of American adults cite mailing envelopes as the safest way to send written communications
The research is in stark contrast to the common assumption that communications today is all digital. Mailing using envelopes was far head of e-mail and other types of Internet communications in a nationwide survey.
18/3/2010
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Greenpeace takes action on new Facebook energy hungry server centre
Facebook recently announced it will build a massive data centre in Oregon, U.S., packed full of the latest energy efficient computers to serve the hundreds of millions of friends connecting on their near-addictive social networking website. But the company plans to run the place on electricity made by burning coal--Yes,says Greenpeace, the dirtiest source of energy and largest single source of global warming pollution in the world.
17/3/2010
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£1m Eco-House Project at Tullis Russell gets Climate Challenge Fund Boost
Tullis Russell have recently announced that in cooperation with local community councils, its soon-to-be-formed charitable status joint company has received financial support from the Climate Challenge Fund (CCF) to help build a ground breaking Eco-Education Centre at the site in Markinch.
11/3/2010
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Two Sides takes on 'Greenwash'
'paper-free is better for the environment' claims to be challenged
9/2/2010
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Two Sides and BPIF join to launch printer recruitment campaign
Benefits of membership to be broadcast by BPIF
9/2/2010
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EDF use Two Sides material in new Sustainability Guide to Print and Paper
27/1/2010
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McAffee publishes the environmental cost of emails and spam
21/12/2009
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Verdigris launches pan-european environmental survey
17/12/2009
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Public perceptions of EU Forestry does not match reality
New Report indicates that there is a clear and sufficiently detailed message presented in a neutral manner that allows the public to make appropriate distinctions depending on the relevant specific issues and hallenges, including forest area, biodiversity and damages, for various geographic contexts (i.e. local forest,
European forests, forests worldwide)
27/11/2009
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Emissions per tonne of paper produced in Europe were reduced by 42% compared to 1990
The specific emissions per tonne of paper produced in Europe were reduced by 42% compared to 1990 and the paper sector reduced its absolute CO2 emissions by 8% compared to 1990.
More than half of the energy used, (55.5% in 2008), comes from biomass and of the remaining part almost 40% (36.8% in 2007) from natural gas.
Although the industry is energy intensive we are less and less carbon intensive.
18/11/2009
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'Paper still valued for communication', is the finding of a new survey commissioned for Communisis.
PAPER STILL VALUED FOR DOCUMENTATION
Three quarters (74 per cent) of consumers continue to receive hard copy statements from their financial services and utility suppliers, new research from Communisis reveals today.
2/11/2009
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Sappi responds to an investigation by World Wildlife Fund (WWF) who have found traces of pulp from tropical forests in some German children's books.
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inviato da: Jens Kriete 30/10/2009
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Green Futures magazine investigates the sustainability of print versus electronic media
29/10/2009
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10% of Germany's energy requirements are now estimated to arise from the use of computers
inviato da: Bertrand Lousteau 26/10/2009
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New video from Velvet toilet tissue, (SCA), promotes the growth of forests
26/10/2009
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T mobile withdraws charges for paper bills
T Mobile finds that charging people for paper bills is not what customers want. Interesting story from the USA.
22/9/2009
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The Print Business magazine explains Two Sides
The Print Business magazine publishes an article explaining the Two Sides initiative and the accompaying advertising campaign
14/9/2009
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Two Sides launches Direct Mail and advertising program.
Two Sides announces 12 month program of activity to promote the sustainability of Print and Paper
7/9/2009
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Capturing The Green Advantage For Consumer Companies, Jan 2009, Boston Consulting
3/9/2009
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International Paper publishes 'Are Pixels Greener than Paper?'
31/8/2009
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BPIF launch their Carbon Footprinting Initiative, Video
BPIF launch their Carbon Footprinting Initiative, Video
3/8/2009
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Two Sides explained at the recent IPPA Conference. Video
Martyn Eustace presents Two Sides to the recent IPPA conference in Telford
27/7/2009
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